In addition to the insights provided, there are other benefits of a Facebook business page including being able to have an unlimited number of followers/friends and scheduling posts in advance. However, make sure your page looks professional and that the design is responsive, because these aspects can get overlooked.
When choosing which posts to boost, make sure they’re specific, eye-catching, helpful, inspirational and will lure in potential clients or at least get some clicks. Don’t forget to pinpoint exactly who you want to target (age, gender, interests, etc.).
You can spend as much or as little as you want with boosted posts, which can be another great benefit to boosting. Plus, you pay per impression or click, meaning it’s guaranteed to be seen by potential clients before you pay unlike putting an ad in the newspaper.
To wrap all this information up, just remember that creating a business Facebook page, sharing consistently, engaging with your audiences, and boosting posts is essential for establishing your emerging business.
Check out the full webinar to learn more or reach out to us today! We’d love to share more insights and tips about succeeding as a small business on Facebook.
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[post_content] => Those little golden or blue stars next to your website or business Facebook page are everything. Not surprisingly, consumers tend to be significantly influenced by what other people have to say about a business and its services.
In an individualistic society focused on user experience, making sure each customer walks away satisfied is essential, because other people will take to heart what they have to say. From Yelp to Angie’s List, we care a lot about what other people think.
That’s why good review stars can actually improve your CTR by 20% and convince new users of your credibility.
Okay, reviews are important - point made. Now here’s how to get them.
Superb.digital explains, “Too early and your customer may not have got the full benefits of your product or service and may simply not have an opinion on it yet; too late and that initial sense of impressiveness you incited may have faded.”
If you do receive a review, it’s crucial to comment back, especially to the negative ones (check out Google My Business for easy access). When you get less than four or five stars from a customer, immediately craft an apology. Be sure to ask them what went wrong and how you can do better next time. Remember, effective marketing is always about meeting your clients’ needs and not about proving a point.
Here’s a good example of how to respond to a negative Google or Facebook review:
“[client name], we’re so sorry that you had a bad experience and weren’t satisfied with our services. Please let us know how we could have done a better job and how we can improve for next time! Your feedback is important to us.”
As exemplified in this response, it’s important to use the following guidelines when dealing with a negative review:
If you’ve ever enjoyed a sizzling filet mignon at this restaurant, you know the prices aren’t the only thing that are extravagant about this experience. Ruth’s Chris Steak House is located in a lavish house, formerly known as Bellgrade Plantation—established in 1732. However, what you may not have spotted among the sheikhly dressed guests, dim lights, and tinkling piano was two spirits roaming the boxwood gardens behind the house. That’s right, your $80 meal included complimentary paranormal activity. Let’s backtrack.
Following its completion in the 1730s, Bellgrade Plantation got passed between several families until it ended up in the possession of a man name Robiou in 1840. The forty-three-year-old man became obsessed with his wealthy neighbor’s daughter, a fourteen-year-old. Her father gave his daughter’s hand in marriage to Robiou, who quickly moved her into the plantation home. Unfortunately for Robiou, he found his new wife and her previous boyfriend in bed just a few weeks later. Infuriated, he threw her out, which then angered the father to a point of stomping over to Bellgrade and fatally shooting Robiou.
After her father was hung for murder, the daughter married her boyfriend and together they lived in the plantation home until she fell down the stars a few weeks later and died. People suspect that either scissors or a broken neck were the culprit in her death. Rumor now has it that both the murdered ghost of Robiou and his young wife haunt Chesterfield county, and in fact, many have reported seeing these spirits drift around behind the plantation home.
Although one could argue that all of Hollywood Cemetery is haunted by the thousands of soldiers buried in this graveyard, there’s one particular spot that seems to attract more paranormal activity. The sound of vicious barking at night has been heard in the area of a black cast iron dog protecting the graves of the Reese children, and the dog’s eyes seem to watch visitors.
The story has it that after his grandchildren fell in love with this little cast iron dog outside a general story and wouldn’t stop climbing on it, Charles R. Reese bought the dog and it became a “treasured family possession until it was put in the cemetery” so the statue wouldn’t be melted into bullets during the Civil War. Whether positioned there to protect the children's graves or to save it from being confiscated, the dog is rumored to not only bark, watch passersbys, but also move from spot to spot on occasion.
The Tuckahoe Plantation was built in the 1730s and was the childhood home of Thomas Jefferson. There have been numerous ghost sightings and hearings reported at the plantation, including children crying in the garden and spirit-only dinner parties happening after midnight, but perhaps the most commonly reported paranormal activity is that of the “Gray Lady.”
The Gray Lady is believed to be an unhappy bride that is usually seen roaming the gardens in search of her lost love. Her crying is said to be heard throughout the property as well. Tuckahoe plantation offers historical tours daily at their location, and even hosts a Haunted History event around Halloween that includes a ghost tour of the grounds where you might just be able to catch a glimpse of Tuckahoe’s Gray Lady.
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[post_content] => You’ve probably heard the term “brand voice” before but you might not know exactly what it is or how your brand can master it. And to be honest, nailing down a brand’s voice can be a bit tricky. But don’t worry, we’re here to help.
We’ve compiled five easy steps to get you headed in the right direction with your company’s brand voice so that your business can benefit from this powerful marketing tool.
So let’s answer the big question first: What is a brand voice and how will it benefit your business?
A brand’s voice is the consistent language used to showcase the company’s personality and purpose. Your brand voice is not your brand -- instead, it’s a big tool that will allow you to reinforce your brand to your target audience again and again. Your brand voice is used across all your marketing efforts: your website, social media accounts, print materials, and much, much more.
Your brand voice is everywhere. So it’s crucial to have it perfected and implemented. Here are our five steps to achieving a strong and consistent voice for your brand.
Value-Packed, Informative
We know our industry can have its complications. Between editing metadata and analyzing backlinks, we like to spend a little time writing posts on this section of our website. It’s our platform for explaining the specifics of what we do, what’s changing and why it matters to you.
Social Media
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Why Every Business Needs Pinterest: 5 Foolproof Reasons
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How to Use Instagram for Your Brand
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5 Biggest Facebook Mistakes Your Small Business Might be Making
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Why Social Media is Beneficial for your Business