Search Engine Optimization

What Is SEO?

Search Engine Optimization (SEO) is the process of improving your website’s visibility and position in organic search results. This means a better chance of your website getting found by customers who are searching for your services.

High-quality SEO requires extensive research and effective planning. This means having an understanding of the many digital marketing and user experience trends that change daily.

What Affects SEO?

There are at least 200 ranking factors that Google looks for when searching your website. This is because Google wants its users to use high-quality sites that are informative and helpful.

To achieve these goals, SEO relies on the following:

• Engaging in-house writing
• Intuitive web design
• Targeted research
• Strategic planning

To get Google to notice your site, you need consistent top-tier updates. And you can only reach that standard with dedicated time and years of experience.

What Affects Local SEO in Richmond, VA?

Some services are best served with a local touch. That’s when you need to be there for the customers right around the corner from the communities you serve.

This is where local SEO comes into play. For our local businesses in Richmond, Midlothian, Henrico, and Chesterfield, most customers find them through location-specific keywords, Google My Business listings, or Google Maps.

Through targeted local SEO, we’ll help you send signals to Google clarifying where you’re located and who you serve. This way, people in your community can more easily find you.

Why Is SEO an Ongoing Process?

Search engines are complex and dynamic. Google alone updates its search algorithm over 1,000 times a year.

If you want to stay competitive, you must track algorithm updates, trending keywords, and topics. Watching the sifting competition within your industry is also an ongoing process.

In other words, SEO is a full time job, and you already wear enough hats.

How Does SEO Fit Into a Competitive Marketing Strategy?

You’ve probably tried multiple channels to attract more customers. Yet, more and more customers are ignoring ads. Instead, they’re searching with a simple “Hey, Google…”

• 47% of respondents rarely or never click on ads
• 72% of respondents only or mostly click on organic results
• 75% “ either click on the first one or two results, scan page one looking for the most relevant answer to their query, or visit multiple results from page one.”
• 77% use Google search 3+ times a day.

(Source: https://moz.com/blog/new-google-survey-results)

It’s important, now more than ever, to be easy to find online.

Effective SEO serves as the backbone of your digital marketing strategy. When done right, it strengthens your brand and leads to new customers finding your services.

Key Web: An SEO-Focused Digital Marketing Company

We specialize in SEO-focused marketing plans. Every Key Web-built website includes initial SEO, a ground-level process that can jumpstart your chances of being seen on Google.

Monthly SEO plans track your rankings and keep you competitive with data-driven analysis and user-first designs. With a quarterly report, you can see your website improve over time.

Here’s what our clients have to say about their Key Web SEO plan:

Monthly SEO Plans

Stay competitive with any of the following monthly SEO plans. You will see quarterly reports on:

• Search engine performance
• Keyword edits
• Competitive (industry) research
• Rich snippet strategies
• Structured data enhancements

This is really a fancy way of saying how your website will stay updated with the way Google reads and ranks your site.